Marketing Calculators
Free online marketing calculators to help optimize your ad spend, measure campaign performance, and improve your marketing ROI. Perfect for digital marketers and business owners.
CPM Calculator
Calculate Cost Per Mille (CPM), ad impressions, or campaign cost for display advertising.
ROAS Calculator
Calculate Return on Ad Spend (ROAS) to measure your advertising effectiveness.
CTR Calculator
Calculate Click-Through Rate (CTR) for your digital marketing campaigns.
About Marketing Calculators
Marketing calculators help marketers and business owners measure the effectiveness of their advertising campaigns, optimize ad spend, and make data-driven marketing decisions. Whether you're managing digital advertising, traditional marketing, or a mix of both, these calculators provide valuable insights into your marketing performance.
Key Marketing Metrics
- CPM (Cost Per Mille): The cost for every thousand impressions your ad receives
- ROAS (Return on Ad Spend): The revenue generated for each dollar spent on advertising
- CPC (Cost Per Click): How much you pay for each click on your ad
- CTR (Click-Through Rate): The percentage of people who see your ad and click on it
- CAC (Customer Acquisition Cost): How much it costs to acquire a new customer
- LTV (Lifetime Value): The total value a customer brings over their relationship with your business
Why Track Marketing Metrics?
Tracking marketing metrics helps you:
- Measure campaign effectiveness and ROI
- Allocate marketing budget efficiently
- Compare performance across different channels
- Optimize campaigns based on data
- Justify marketing investments to stakeholders
- Identify trends and opportunities for improvement
Our calculator collection provides easy-to-use tools for calculating these important metrics, along with helpful explanations and benchmarks to contextualize your results.